Long-tail keywords can get you some great traffic for people looking for specific keyword phrases, often with better intent. This is where your site can come in — writing quality content that can play to some of this long-tail stuff and help organic search results.
The article gives some good ways to uncover the profitable ones, and discard the crap.
I’m a huge proponent of eeking every little bit of speed out of web properties I touch. People’s time is valuable, and their attention spans short. So to me, it’s a win-win to get the best Google Page Speed scores possible. But it’s even better, and even easier to sell to clients when it was first hinted that Google disliked slow web sites, and while a minor factor, still a factor nonetheless in the Google search engine algorithm.
The article below looks at the relation of website speed and search engine optimization value. In short, like everything related to SEO, optimization should focus on customer experience first and foremost. Great results will follow.
Great collection of tips for utilizing Microsoft Excel for search engine optimization-related tasks.