I’ve always been a proponent of optimizing the crap out of your site. It’s always nice to see fresh ideas and justification on why site speed is crucial in this day and age of the modern web.
Posts Tagged ‘SEO’
Nice, brief article about the difference between search engine optimization versus search engine over optimization.
Anyone who has read anything on my strategies when it comes to SEO, it’s all about common sense and making the best experience for the customer/viewer. The SEO, for the most part will fall into place with the first two taking priority, making SEO more of a search engine tweakization.
A couple weeks back, a co-worker and myself were discussing techniques to optimize the files and folder structure of a web project. He had mentioned hearing that it was advantageous to have file extensions throughout your structure. This was something I had never heard, and sought to get some answers. As with everything in search engine optimization, there aren’t a lot of definitive answers, but there do tend to be trends and supported beliefs.
The article linked below surveyed over 100 SEO experts and SEO-savvy Mechanical Turk workers and all of the poll results jived with my understanding, my gut and my overall experience with search engine optimization.
I love visualizations of the data I work with on a daily basis. This one I heard about last week on This Week in Tech. It’s a great visualization of the factors that have influence on search engine optimization. Lots of information here that fits within a single 8.5×11 sheet of paper. Love it.
In my opinion, site search engine optimization is and always will be an ongoing process of refinement, addition and research for your web site properties, but the six revisions article below definitely has it right on in that in present day, there’s more to SEO than the files and pages within your website.
Great writeup on how search engine optimization is really so much more than just optimization. Google’s recent algorithm change continues to show how quality content, best practices and just plain good user-centric design and content top all others — not some presently trendy trick or hack.
I’m all over this article. It whittles down the two major things I’m thinking about with every line of HTML I produce: user experience and search engine optimization. Great read.
There are a couple of good tips here for getting more people linking to you, and ultimately reading your stuff. Two obvious things missing from the list are 1) social media and 2) consistent posting.
In developing a new site at work, I was exploring what character to utilize as a the separator in the title tag between elements. For example:
“Professional Background : About Keefr : Keefr”
Obviously, I’m well-versed in the best way to set things up for search engine optimization: with the most specific stuff showing up first (“Professional Backgound” in our example), but in the search for characters to separate each level, I came across an article related to accessibility and your character selection. People with impaired vision often utilize screen readers to surf the web, a computer voice reading back the text, including the title tag element.
While the article is six years old, the concept is still the same and valid. Those special characters can be a bit annoying when voiced my the screen readers, and it looks like the vertical pipe, bullet and dash are your best choices.
While many don’t typically think about the implications, simple changes like this, and the inclusion of things like valid alt tags can go a long way for accessibility, while simultaneously being a best practice for SEO and just being polite to what is often a very diverse audience.
This article lays out the basics of file naming and page structure when building a new site, or revamping an old one. I obviously don’t have a magic bullet (nor does anyone else) when it comes to search engine optimization, but a lot of what is laid out in this article is part of my foundation of common sense search engine optimization. Sadly, the site that posted the article below (searchEngineWatch) fails to follow the article’s own advice — naming the page file a simple series of numbers.
