Experimentation with Adobe’s Firefly AI for Text to Images

Artificial intelligence (AI) is the current buzzword/buzz phrase in technology. Everything is enhanced with artificially intelligence from cars to your toothbrush here in 2024.

It feels like this year’s blockchain. It does has its places. It’s not all hype and marketing. But a lot of it is.

Some of It Is Just Marketing

Like so many advances in technology, the marketing people jump on it, twist it and oversell it. We’re definitely there with the term, “AI,” like things like blockchain, cloud, and big data to name a few. AI is no different, and it’s often used to describe things that aren’t artificial intelligence at all, but rather just programming that can branch, prompt, or change based on inputs.

But It’s Not All Marketing

There are some pieces of emerging technology that are in fact artificial intelligence. Tesla comes in mind with its still being developed full self-driving capabilities. The recent software updates for their vehicles removed hundreds of thousands of lines of code, and instead is using a combination of training their software on actual video, and actual mileage of cars being driven on the road.

Generative AI is also more of what’s being referred to typically when someone is talking about AI. Things like ChatGPT, Google Bard Gemini, and Adobe Firefly, to name a few. This is where I’ve found some success/usefulness, mixed with some utter worthlessness in its current state.


ChatGPT LogoI’m a little biased as a guy with a BA in journalism, but I’ve been thoroughly unimpressed with ChatGPT as a way to generate any kind of writing. It uses too many words. It’s just overly verbose, and feels unnatural. I’m sure it will get better, but you won’t see either of my blogs using generated words ever.

Adobe’s Firefly AI

There’s no generated words on the site, but if you’ve been reading the last few weeks of posts, all the artwork accompanying articles has been the generative AI created by prompting the newest version of Adobe’s Firefly AI. The results are mixed, but favorable overall. All of the generative AI results will vary based on the detail of prompts you provide to the generative AI, and sometimes it takes a little tweaking and retrying.

I’ve only utilized Adobe Firefly’s “Text to Image” via text prompts for the photo or art I want created, the above featured image being created with just the prompt, “Artificial Intelligence Text to image.”

There are five other pieces that Firefly AI offers that I’ve yet to use, or find a use case for yet. From their website and based on their descriptions, those other five facets are:

  • Generative Fill – In Firefly, you utilize a brush to remove objects or add them in. Their screen shot shows changing out the look of a shirt.
  • Text Effects – In Adobe Express, you can apply textures and/or styles to a word or phrase. Without exploring yet, it feels like a newer version of Microsoft’s old Word art.
  • Generative Color – In Adobe Illustrator, it looks like generative color is an iteration tool to create color variations of vector artwork.
  • Text to Template – In Adobe Express, you can create editable templates from a text prompt.
  • Text to Vector Graphic – This one sounds like the “text to image” version for scaled vector graphic (SVGs) via Adobe Illustrator.

Your Mileage May Vary

Obviously, the tasks you need generative AI to complete will affect your satisfaction with where generative AI stands currently. I’m liking it as helping to add attractive and stylized images to my posts. My goal of restarting a regular cadence of posts here on Keefr.com means the writing needs to be the major focus — researching, writing and revising are the focus. Obviously aesthetic appeal is huge too, but I don’t want to spend a bunch of time. This is great for enlisting generative AI, and I’ve overall liked the quality and style Adobe’s Firefly has offered. Again, your mileage may vary, but it’s helped in that one facet for my needs.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.