Ryan W. Keefer
Durham, North Carolina


University of North Carolina at Chapel Hill, Chapel Hill, NC (1996-2000)
(B.A. in Journalism and Mass Communication – Visual Communication/Graphic Design with outside concentrations in Information Science and Music)


09/14 – Present
Senior Developer, Clean Design, Raleigh, NC
Translate design concepts into working responsive web site concepts that are SEO friendly and page speed optimized utilizing HTML5, CSS3, jQuery, PHP and WordPress. Build internal development resources and technology best practices, procedures and processes. Manage internal and external development teams. Meet with clients and creative resources to advise on development process and to pitch new work from a technical standpoint.

07/13 – Present
Publisher, ClosetNASCARFan, Raleigh, NC
Interview personalities, participants and related personnel related to NASCAR. Regularly report online about Motorsports / NASCAR news and information. Participate and promote via social networks including Twitter, Facebook and Google+.

04/14 – 09/14
Search Engine Optimization Manager, Three Ships Media, Raleigh, NC
Deliver business results from search engine optimization campaigns with a deep understanding of organic search best practices and effective strategies. Implement day-to-day activities of organic search campaigns and drive/document results. Manage SEO strategy. Interact with clients for presentation and as an advisor for SEO and development implementation. Implement and optimize web sites, landing pages and other web properties using HTML, CSS, vanilla JavaScript, jQuery content management systems (WordPress, HiFi, Drupal, etc.). Manage SEO and content contractors. Advise and manage technology best practices, procedures and streamlining of processes.

08/13 – 04/14
Senior Front End Developer, MedThink Communications, Raleigh, NC
Build and maintain front end and user interface of web sites and web applications for various medical and pharmaceutical clients utilizing HTML5, CSS3, JavaScript/Query in an Agile environment. Develop and maintain HTML5, CSS3, jQuery-based presentations in Veeva iRep iPad application. Work as a liaison between technical teams and project management and clients.

01/11 – 08/13
Interactive Developer, Centerline Digital, Raleigh, NC
Translated concepts and information into rich interactive experiences utilizing HTML5, PHP, CSS3, JavaScript (jQuery and Dojo) in an Agile environment. Provided technical recommendations and estimations.. Diagnosed and resolved technical issues with sites, databases and servers. Created, added and maintained a library of automated and repeatable web development and UI best practices. Created content management systems and custom web sites utilizing WordPress. Consulted with writers/directors on content strategy. Generated, informed and prototyped new concepts and ideas for sites, application, games and other interactive experiences.

04/10 – 01/11
Web Designer/Developer, iContact, Morrisville, NC
Designed, developed and maintained web sites, landing pages and other web properties using HTML, PHP, CSS and JavaScript. Added and enhanced site interaction and display via jQuery libraries. Created dynamic search engine-optimized web products and associated visuals. Hand coded sites to XHTML Strict standards. Browser tested various web properties. Created and maintained web processes and standards for web, quality assurance and search engine optimization projects.

04/10 – 11/10
Mac Specialist, Apple Store, Durham, NC
Sell Apple and third-party products related to Computer, and Apple consumer electronics products . Advised customers on solutions for home, educational and business software and hardware, specializing in graphic and Web design.

07/06 – 04/10
Web Developer, Ulanguzi Creative Services, Raleigh, NC
Design, develop and maintain web sites, web content, mobile sites eBlasts and blog platforms/templates utilizing HTML, PHP, CSS, JavaScript (Scriptaculous, YUI & jQuery), BBEdit and Photoshop and WordPress for a variety of commercial clients. Advise on and implement web sites, maximizing search engine marketing, cross-browser compatibility, site optimization and usability. Write web scopes, mapping out web site design and development projects. Act as a liaison between the creative and development departments.

06/01 – 07/06
Web and Graphic Designer, Net32, Inc., Cary, NC
Design, develop and maintain dental e-commerce Web site and its user interface/interaction using HTML, CSS, Photoshop and JavaScript in Eclipse, HomeSite, UltraEdit and BBEdit. Stay educated on search engine optimization and implement on site, focusing on Google and Yahoo!. Develop and create promotional emails (HTML and text). Develop and design advertising and promotional campaigns using Adobe InDesign, Adobe Photoshop, Adobe Illustrator for Web, print and other promotional materials for Net32 customers and vendors.

02/04 – 01/05
Mac Specialist, Apple Store, Durham, NC
Sold Apple products and third party products for Macintosh computers. Advised customers on solutions for home, educational and business software and hardware, specializing in graphic and Web design, as well as music applications.

02/01 – 04/01
Web Designer, Trammell Crow Company/Cisco Systems, Research Triangle Park, NC
Designed, developed, maintained and updated intranet content for Trammell Crow/Cisco Systems using HTML, JavaScript, Dreamweaver and Photoshop. Created user interface that was easy to use and navigate for Cisco contacts and for operations personnel using HTML and JavaScript.

12/00 – Present
Freelance Web Developer, Durham, NC
Mockup Web site designs for clients utilizing Photoshop and Fireworks. Create templates, design schemes and site builds for sites in HTML, PHP, jQuery, JavaScript and CSS. Update and revamp aging Web sites for clients using WebStorm, PHPStorm, BBEdit and Photoshop. Create sites optimized for iOS devices including the iPad and iPhone and/or create responsive web properties. Advise and revise web sites for search engine optimization best practices. Translate existing design documents (Photoshop, Illustrator, etc.) into working web sites.

05/00 – 12/00
User Interface Designer,, inc., Morrisville, NC
Created and maintained look and feel of entire Web site using HTML, HomeSite, UltraEdit, Photoshop and ImageReady, making it more appealing for users. Converted print magazine content to HTML, processed and optimized graphics for the Web using Quark Xpress, Adobe Photoshop/ImageReady. Created style guide for company for use in further Web designs. Researched, developed, designed and tested HTML email for weekly customer emails for HTML email clients and AOL email client.

Awards & Achievements

2013 WebAward for Outstanding Achievement in Web Development, Web Marketing Association

Web Site Design, Build + Maintenance

Personal Site (Keefer Madness)
MedThink SciCom Blog
iContact Plus
Channel Advisor
Catalyst 2013
Closet NASCAR Fan
SweepAway Clean
Centerline Digital
Hughes Opticians
Gravy Italian American Kitchen
The Pit
Rocky Top Hospitality
TrustAtlantic Bank
Hutchinson Law
Kane Residential
Shane Bull
BBH Design
Downtown Raleigh
The Glenwood Agency
Laura Bromhal
Grande Villas – Indian Beach
The Freelon Group
Interact of Wake
East West Clubs Partners