Litmus, the web application we use to test HTML emails in various mail clients, sent out a sizable PDF worth reading if you’re at all involved in developing of HTML email.
The PDF is all about the state of email and the changes that came in 2015 and the ones coming in 2016.
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The page isn’t pretty, but the support team over at Site5 gave me this link from apache.org with some great tips about getting your legitimate emails to their target inboxes, breaking it down into general guidelines, fixing false positives and some additional resources.
Some Tips for Legitimate Senders to Avoid False Positives
Came across this one while building a fairly complex and colorful HTML email yesterday. I rarely use tabular layouts (almost exclusively in eBlasts) and while testing it, I noticed it wasn’t Outlook that was giving me trouble, but rather iOS’s mail. Little hairline borders were showing up. Pinching and zooming in and out made them appear and dissapear.
Turns out this is a known issue — one which Apple has yet to address, and it looks like it’s existed dating back to iOS 5, and maybe earlier.
iPhone Fail: The trouble with Table Borders and HTML Email
I didn’t know that responsive and email could go in the same sentence till I started my current job. But it’s definitely a thing — just not a thing that works everywhere.
The link below offers some great templates for working with responsive emails — a great jumping off point.
Responsive Email Templates
Friend and co-worker found this last week over at Campaign Monitor’s web site — a great compatibility guide for CSS support across email clients.
Email clients — also known as the only reason developers still know how to code HTML tables.
Guide to CSS Support in Email