Even as my company is exploring some e-commerce projects and I had WooCommerce as a front-runner for development platform, I somehow missed that Automattic, the company behind WordPress.com has acquired WooCommerce for an undisclosed amount.

WordPress is definitely looking to beef up its ecommerce offering officially and WooCommerce is a pretty mature product already.

Automattic Buys WooCommerce, The Popular Plugin For Turning WordPress Into A Store